YouTube SEO is the practice of optimizing your videos so they show up in search results and recommendations. Here's where to start.
Keywords Matter First
Before writing a title or description, know the specific keyword your video is targeting \u2014 this shapes everything else.
Titles and Thumbnails Drive Clicks
Your title and thumbnail work together to earn the click once your video shows up in search or recommendations.
Retention Keeps You Recommended
Once someone clicks, how long they watch determines whether YouTube continues recommending your video to others.